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Operators wanted

Launch Townloops
in your town.

Every Townloops town has a local operator: A chamber, a publisher, a community group, a coffee shop owner who cares. If that's you, we've already built the site. You bring the town.

Start the conversation → See it live in South Lake Tahoe

Why your town?

Every town has these questions. There's no definitive answer.

"What's happening this weekend?"

Scattered across a handful of Facebook groups, a couple of venue calendars, and the town paper's Thursday print edition. There's no single place.

"Where's that new spot I heard about?"

Yelp is full of drive-throughs. Google Maps still shows a place that closed last year. The good stuff is invisible without word of mouth.

"Who's playing tonight?"

The venue posted three days ago. Instagram buried it. You'd know if you already knew.

How the business works

Six ways your town makes money.

  • Newsletter

    Weekly sponsorships

    One local sponsor per Thursday digest. Priced against the actual open rate.

  • Site

    Homepage + category slots

    Ad placements on the town homepage and each category page (Live Music, Food & Drink, Outdoors).

  • Events

    Featured event placements

    Promoters pay to sit at the top of the weekly roundup.

  • Directory

    Premium business profiles

    Upgraded listings with photos, hours, and a dedicated URL. Monthly fee.

  • Seasons

    Seasonal guides

    "Where to eat in July." "Winter concerts." Editorial packages built once, sold every season.

  • Partnership

    Chamber & city contracts

    Sell tourism calendars and business directories to your chamber or town office. Townloops runs the tech.

The pitch

We run the tech.
You run the town.

Townloops is a full local-media platform: CMS, newsletter sender, business directory, sponsor slots, SEO, analytics. You focus on the local stuff we can't do from a keyboard. Curating what's worth attention, closing sponsors and your editorial voice.

You keep the revenue and the audience. We keep the lights on and servers running.

The division of labor

What you own vs. what we handle.

You keep

  • · Your subscriber list that you can export anytime.
  • · Editorial control. You get to decide what runs.
  • · Every dollar of sponsorship you close locally.
  • · The relationships with businesses and venues in town.
  • · A first-party audience. Not rented from a social platform.

We handle

  • · Hosting, Monitoring, Backups & Uptime.
  • · The CMS for events, venues, businesses.
  • · Weekly newsletter sending. Deliverability.
  • · SEO structure, JSON-LD, sitemap, page speed.
  • · Accessibility (WCAG 2.2 AA). Privacy compliance.
  • · The ingest pipeline that finds events across your region.

Pricing

Three tiers. Pay monthly, or save on annual.

Every tier includes the whole platform: hosting, CMS, newsletter, directory, ingest, SEO, analytics. What changes across tiers is volume, seats, and the features your town's stage of growth actually needs. Annual saves roughly a month's fee.

Operator

$149/mo

or $1,499/yr (save $289)

Serious solo publisher. One town. One editor.

  • · Full events + venues + business directory
  • · Weekly newsletter, up to 5,000 subscribers
  • · Public event submissions + moderation queue
  • · Sponsor slots on the site
  • · Townloops subdomain (yourtown.townloops.com)

Publisher

$299/mo

or $2,999/yr (save $589)

Chamber, tourism board, established local media.

  • · Everything in Operator
  • · Up to 25,000 newsletter subscribers
  • · Three editor seats
  • · Premium business profiles
  • · Featured event placements
  • · Newsletter sponsor manager + analytics
  • · Custom domain (yourtown.com maps in)

Regional

from $599/mo

Contract-priced. Talk to us.

Multi-town networks, newspaper groups, county / city offices.

  • · Everything in Publisher
  • · Unlimited subscribers & editor seats
  • · Custom ingest sources (partner APIs, chamber feeds)
  • · Advanced analytics + BI export
  • · Priority support + uptime SLA
  • · Scoped on the call

Billing runs on Stripe. Cards, ACH, or wire (Regional). You keep 100% of the local sponsorship revenue you close on your own. When the platform's marketplace features are running (featured events, premium profiles sold through Townloops billing), a small platform fee will apply — we'll tell you before that lands, and it's zero for now.

How it goes

From "hello" to a live town in about two weeks.

  1. 01

    You send the form

    Name, email, the town you want to launch. Anything else you'd like us to know before we talk.

  2. 02

    We reply within two business days

    A real email from a real human. We'll suggest a 30-minute call and share what we already know about your town from the ingest pipeline.

  3. 03

    Onboarding call

    Confirm the tier. Walk through the CMS. Pick your launch newsletter date and the first month's editorial focus.

  4. 04

    Your town goes live

    yourtown.townloops.com shows your events. First newsletter ships that Thursday. Sponsorship slots open the day after.

Questions

Common ones, answered honestly.

Do I need a technical team?
No. If you can edit a doc and send an email, you can run a Townloops town. No code. No server admin. No HTML.
My town has under 5,000 people. Is that too small?
No. Small towns are often a better fit. Fewer sources to aggregate, tighter community, faster to become the go-to. The math works down to a few thousand residents.
Who owns the content and the subscriber list?
You do. Export any time. We're the platform. The audience relationship is yours.
Do you take a cut of newsletter or sponsor revenue?
Not today. When the platform's marketplace launches (featured events, premium business profiles billed through Townloops), a small platform fee will apply on those flows. Sponsors you close directly, off-platform, are 100% yours either way. We'll tell you before anything changes.
Can I leave?
Yes. Monthly plans cancel any time. Annual plans commit for the year but you can turn off renewal any time. Export your data on the way out.
How long from "hello" to live?
Usually about two weeks. Faster if your content is ready. Slower if we're helping you curate the launch batch.
Can I see one running?
Yes. South Lake Tahoe is the flagship. Real events. Real venues. A real newsletter.

Start the conversation

Tell us about the town you want to launch.

No sales script. No demo scheduler. Just a reply from a real human within two business days.

Prefer email? Write us at [email protected].